Sadie Hough. Counselling in Norwich, Norfolk.
What I offer
I am a person-centred counsellor.
I help adults who are struggling with a range of difficulties, including loss and grief of all kinds, to feel less overwhelmed, more open to new experiences, and more trusting of themselves.
People appreciate my steady presence. If that's something you're looking for I might be the right counsellor for you.
Why try counselling?
You might be:
struggling with change, loss and grief
facing issues in your work, health or relationships
trying to overcome difficult experiences in the past or plan for the future
You may feel:
anxious or depressed
disconnected from yourself and others
unable to make decisions, big and small
rigid, brittle or irritable
fearful, on high-alert, or numb
critical of yourself and others
Counselling for the end of life
As well as being a counsellor I have training as an end of life doula. I have supported people at the end of life through the Anne Robson Trust.
Perhaps you are:
living with an incurable illness
thinking about your own mortality
caring for someone who is dying
anticipating the death of someone close to you
I provide counselling to people who are facing the end of life and those who are bereaved.
'Life unfolds, bad things happen. When it’s just too big for us and our coping fails, counselling is there.'
Pete Sanders, counsellor and writer
Benefits of counselling
The type of counselling I offer is called 'person-centred'. Its benefits are supported by decades of research.
Feeling heard and accepted can help you find out how you feel and what you would like to do.
You might start to feel more able to trust yourself. More in touch with who you are, how you feel and what you value.
What to expect
Person-centred counselling is based on the belief that we each have a natural tendency towards growth. You could also think of this as healing, learning, or creativity.
I will support this natural tendency by:
listening carefully to understand your experience as fully as possible
accepting you as you are right now
being a genuine and trustworthy person, willing to be honest and open
I will not be in the role of 'expert'. I will not direct you to any course of action. Instead we will be working and learning together.
'The curious paradox is that when I accept myself just as I am, then I can change'.
Carl Rogers
Location and fee
My fee is £50 for a 60-minute session.
Unless agreed otherwise, sessions are in therapy rooms in the centre of Norwich:
Next steps…
Email me to book an initial session.
For this you can choose a full 60-minute session for £50 or 30 minutes for £25. Whichever feels most comfortable for you.
We will talk about what brings you to counselling and what your hopes are. We can also see if I’m the right counsellor for you.
Want to know more?
If you want to know more before booking, take a look at my frequently asked questions or get in touch. I'd love to hear from you.
Faqs, terms, privacy etc.
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Photograph by Beth Moseley. Copyright Sadie Hough, 2025.
Frequently asked questions
Counselling can feel a bit mysterious. But you should always understand how we will work together.
If you have questions that aren't answered here please email me.
Questions
What qualifications and experience do you have?
I have a Postgraduate Diploma in Person-Centred Counselling. It is a level seven qualification, which is the level of a master's degree. The course was accredited by the British Association of Counselling and Psychotherapy (BACP).
I am currently completing a Diploma in Person-Centred Approaches to Death and Dying. I am a member of End of Life Doula UK.
I provide counselling for a local charity. I have also supported people at the end of life through the Anne Robson Trust.
What professional standards do you work to?
I am a registered member of the British Association of Counselling and Psychotherapy (BACP). It is one of the organisations that sets and maintains standards for counsellors. It is accredited by the Professional Standards Authority.
This means I have the appropriate qualifications, supervision, and insurance. It also means that you have access to advice about counselling and a complaints process.
You can check that I am on the BACP Register. You can also read about my ethical commitments to you as a BACP member.
I hold an enhanced Disclosure and Barring Service (DBS) certificate. I am also registered with the Information Commissioner’s Office (ICO).
How accessible are your rooms?
I would like to offer counselling in a fully accessible space. However, I am currently based in rooms on the first and second floor. These are accessed by stairs.
I am happy to provide details about the building. We can also talk about what adjustments or alternatives are possible.
Is counselling the same as therapy?
I call my work counselling. But it can be called psychotherapy, talking therapy or just therapy.
The type of counselling I offer was developed by Carl Rogers in the 1940s. It is supported by decades of research.
You don't have to know about the theory or evidence in order to feel the benefit. But if you would like to find out more I am always happy to talk about it or suggest reading and resources.
Will you diagnose me?
I will not diagnose you with any illness, disorder or condition. Person-centred counselling does not rely on any particular labels for your thoughts, feelings or behaviours. This can be one of its benefits.
If you have an existing diagnosis, or if you are in the process of seeking one, you are welcome to talk about what it means to you during our sessions.
You should always continue to seek medical advice where appropriate. Particularly before making any changes to prescription medication.
What should I talk about in counselling sessions?
Your sessions are for you. It is important that you get what you need from them.
You will decide what to talk about in each session and you will control the pace.
You might already know what you want to explore, or it might take time to work out. I believe in your ability to sense what is relevant to you in each session.
How often are counselling sessions?
Typically we will meet once a week for a 60-minute session. We will usually keep to the same day and time.
This can help maintain momentum in our work. It also helps me make sure I can be available for you.
There may be reasons that this frequency or length of session would not work for you. If so tell me and we can see if we can agree a suitable alternative.
How long should I come to counselling for?
I offer open-ended counselling. You may have a certain amount of time you want to set aside for counselling. Or you might prefer to see how it goes.
We will review our work together regularly. I will encourage you to notice when sessions are starting to feel different to you. And to think about when you would like to end counselling.
How do I cancel a session?
If you need to cancel a session, please let me know as soon as you can. If you cancel 48 hours or more before your appointment start time, there will be no charge.
If you cancel with less notice, or if you miss your session without getting in touch, you will need to pay the full fee before your next appointment.
Will we be in touch between sessions?
We will not usually be in touch except to arrange or change appointments. If you need to contact me I will reply when I can. It might not be on the same day.
If we see each other outside of our sessions, I will not say hello unless you do. This is to protect your privacy. If you say hello when I am with someone else I will not tell them you are my client. But they might assume it.
I will not knowingly connect with you on any social media platforms.
What if we know someone in common?
We might have a mutual friend, attend the same events, or you might know my supervisor. If you think this might be the case, please tell me so that we can talk about it. I will do the same.
Sometimes it is not a problem. But if it makes it hard for you to talk openly, or for me to hear you fully, then I might not be the right counsellor for you. In that case, I would do my best to help you find another.
How do I get help in an emergency?
I am not able to provide an emergency service. If you are struggling to cope the Samaritans or the Shout Crisis Text Line are available at any time of day or night.
The charity Mind provides information on how to help yourself cope during a crisis. If you are having suicidal thoughts you may want to create a safety plan.
You can also call NHS Direct on 111, get help from 111 online, or attend your local hospital emergency department. If there is a serious risk to life, call the emergency services on 999.
What should I do if I have a concern about counselling?
If you have any concerns about our work together please tell me. It might feel difficult, but if we can resolve it together it might strengthen our relationship and your counselling.
I aim to treat everyone fairly and without discrimination. If I say or do something that feels unfair, please tell me so I can make changes. This includes when I overlook something. No issue is too small to talk about.
If you feel I have not responded well enough, you can get confidential help with counselling concerns from the BACP.
Do you accept gifts?
I do not usually accept gifts in my counselling work. If it feels important to you to mark the end of our work together, we can try and find a way that feels comfortable for both of us.
Privacy notice
I respect the privacy of my clients and of everyone who visits the website at https://sadiehough.co.uk/ (My Website).
I will only collect and use personal data in ways that are described in this Privacy Notice and that are consistent with my obligations and your rights under the Data Protection Legislation.
Last amended: 10 January 2025
Contents
1. Definitions and interpretation
In this Privacy Notice, the following terms shall have the following meanings:
"Client" means a person who engages my services or who purchases products from me; and
"Data Protection Legislation" means all applicable data protection and privacy legislation in force from time to time in the UK including the UK GDPR; the Data Protection Act 2018 (DPA 2018) (and regulations made thereunder); the Privacy and Electronic Communications Regulations 2003 (SI 2003/2426) as amended and all other legislation and regulatory requirements in force from time to time which apply to a party relating to the use of personal data (including the privacy of electronic communications).
“I” or “Me” means Sadie Hough, sole trader, of The Practice Rooms, 9-11 Lower Goat Lane, Norwich NR2 1EL. I am the data controller and am responsible for your personal data.
2. Third party links
My Website may include links to third-party websites. Clicking on those links may allow third parties to collect or share data about you. I do not control these third-party websites and am not responsible for the way in which they handle personal data. I encourage you to read the privacy policy or privacy notice of every website you visit.
3. Your personal data
Personal data is any information about you that enables you to be identified. Personal data covers your name and contact details, but also information such as electronic location data and other online identifiers. It does not include data where your identity has been removed (anonymous data).
It is important that your personal data is kept accurate and up-to-date. If any of the personal data I hold about you changes, please let me know.
Where I need to collect personal data by law, or under the terms of a contract I have with you, and you do not provide that data when requested, I may not be able to perform that contract. In this case, I may have to cancel a product or service contract you have with me. I will notify you if this is the case.
4. Your rights in relation to your personal data
Under the Data Protection Legislation, you have the following rights. More information on how to exercise these rights follows later in this Privacy Notice.
The right to be informed about my collection and use of your personal data.
The right to access your personal data.
The right to rectify your personal data if any of it is inaccurate or incomplete.
The right to request deletion of your personal data (subject to certain legal requirements) or to withdraw consent to me using it.
The right to prevent processing of your personal data.
The right to restrict the use of your personal data for particular purposes.
The right of portability, enabling you to ask for a copy of your personal data to re-use with another business.
Rights relating to automated decision-making and profiling. I do not however use your personal data in this way.
The right to lodge a complaint with the Information Commissioner’s Office (ICO) if you believe your privacy or data protection rights have been breached. I would always appreciate an opportunity to work with you to resolve any issues or complaints you may have before you approach the ICO.
For more information about my use of your personal data or exercising your rights set out above, please contact me.
5. What data I collect
Depending upon whether you are simply browsing My Website or are a Client, I may collect and hold some or all of the personal data set out below, using the methods also set out below.
I may collect the following types of personal data:
Contact Information: This may include your name, email address, postal address, phone number, and other similar contact details that you provide when contacting me through My Website, by email or telephone.
Payment Information: If you purchase goods or services from me, I may collect payment information, including credit card details, billing address, and transaction history. However, please note that I do not store full credit card numbers on my servers.
Communication Data: This includes any correspondence or communication between you and me.
Sensitive or special category data: With your consent, I may collect information relating to your mental and physical health, background, sexual orientation, gender identity and / or religious beliefs, but only where this is relevant to the services I provide. I do not generally collect any ‘special category’ or ‘sensitive’ personal data or data relating to criminal convictions unless you voluntarily disclose this to me. I may collect personal data relating to children if you are a client and you disclose personal data relating to your family members when receiving my services. I do not collect any other personal data relating to children.
Other Information: I may collect additional information not specifically mentioned here with your consent or as required by applicable laws and regulations. This may include short notes of our sessions if you are a client.
Please note that the exact information collected may vary depending on your interactions with My Website and the services I offer. I only collect information that is necessary for the purposes outlined in this Privacy Notice and as permitted by Data Protection Law.
6. How I use your personal data
Under the Data Protection Legislation, I must always have a lawful basis for using personal data.
I will use your personal data in the following circumstances:
To perform a contract with you.
Where it is necessary for my legitimate interests (or those of a third party). Note that I will only rely on my legitimate interests to use your personal data if your interests and rights do not override those legitimate interests. Examples of legitimate interests include:
To develop my business
To protect the security or integrity of my IT systems
To manage my relationship with you as my client
To administer my business
To administer or improve My Website
To maintain records for legal and regulatory compliance
To maintain or defend legal claims
Where I need to comply with a legal or regulatory obligation.
Where you have consented to me using or processing your personal data (for example by disclosing this to me in an initial session, completing my GDPR consent form or by consenting to receiving direct marketing communications from me). You have the right to withdraw consent at any time by contacting me.
With your permission and/or where permitted by law, to market my products and/or services to you. You will not be sent any unlawful marketing or spam, and you will always have the opportunity to opt-out of marketing communications at any time.
I do not carry out automated decision making or any type of automated profiling.
I will only use your personal data for the purposes for which it was originally collected unless I reasonably believe that another purpose is compatible with those original purposes and I need to use your personal data for that purpose.
If I need to use your personal data for an unrelated or incompatible purpose to that for which it was originally collected, I will inform you and explain the legal basis which allows me to do so.
In some circumstances, where permitted or required by law, I may process your personal data without your knowledge or consent. This will only be done within the bounds of the Data Protection Legislation and your legal rights.
7. Keeping your personal data
I will only process and store your personal data for as long as is necessary taking into account the reasons for which it was first collected.
When deciding what the correct time is to keep the data for, I look at its amount, nature and sensitivity, potential risk of harm from unauthorised use or disclosure, the processing purposes, if these can be achieved by other means, and any legal and regulatory requirements.
I may keep your personal data for a longer period in the event of a complaint or if I reasonably believe there is a prospect of litigation arising out of our relationship.
The law requires me to keep basic information about my clients (including identity, contact and payment information as well as information on the contracts I enter into with my clients) for tax purposes, for six years after they stop being clients. My insurance provider requires me to keep client records for seven years after they stop being clients.
In some circumstances, I may anonymise your personal data for research or statistical purposes. In this case, I may use this information indefinitely without further notice to you.
8. Storing your personal data
The security of your personal data is essential to me.
To protect your personal data, I have put in place appropriate technical and organisational measures, including the following:
personal data entered by you on My Website is secured by SSL (secure socket layer) technology in transit and at rest to improve security. SSL secures connections and prevents impersonation or stealing of visitors’ information.
any payment processor integration I may use will be compliant with PCI-DSS. Sensitive card data is never handled by me. It goes directly to the payment processor’s servers and I do not have access to this information.
I store personal data securely, including putting in place access controls, physical security, and secure backup procedures.
I collect only the minimum amount of personal data necessary for my purposes.
access to your personal data is limited to those employees, agents, contractors, and other third parties with a legitimate need to know and they are subject to duties of confidentiality.
I conduct regular data security audits to identify and address any vulnerabilities.
I keep my software, systems, and applications up-to-date with security patches and updates to address known vulnerabilities.
I have in place procedures for dealing with data breaches. These include notifying you, acting quickly to identify and limit the breach and any consequences of the breach and/or notifying the relevant authorities where I am legally required to do so.
9. Transferring and sharing your personal data
I may use external third parties to provide systems, technology or support which involves them processing your personal data on my behalf. For example, I use:
WriteUpp to provide my client relationship management platform. WriteUpp’s Privacy Notice sets out how it processes and protects personal data.
Proton to create, send and receive emails, provide calendar management services and for the cloud storage of documents. Proton's Privacy Notice sets out how it processes and protects personal data.
Some of these external third parties may use physical or cloud storage which is based outside the United Kingdom. By providing any information, including personal data to me, you consent to such transfer, storage and processing. Third countries outside the EEA may not have data protection laws that are as strong as those in the UK. I use my best endeavours to select only external third parties that require the same levels of personal data protection that would apply under the Data Protection Legislation, and ensure these levels of protection are contained in the external third parties’ privacy policies.
In addition to the third party IT and systems providers referred to above, I may also:
share your personal data with other third parties if you specifically request this and have consented to it.
in exceptional circumstances, share personal data if I consider that there is a real risk of harm to you or to others.
on occasion, share your personal data with my professional advisers such as lawyers, accountants or auditors and insurers.
make arrangements for a Clinical Agent appointed by me to access your personal data in the event that I am prevented from providing services to you due to my death or incapacity, in accordance with the agreement between us.
share your personal data with HM Revenue & Customs, regulators and other authorities based in the United Kingdom if they request this.
be required to share certain personal data, which might include yours, by a regulatory body, for example in relation to a client complaint or regulatory breach or investigation.
be legally required to share certain personal data, which might include yours, if I am:
involved in legal proceedings
complying with legal obligations, for example as regards safeguarding, terrorism, money laundering or drug trafficking
complying with a court order
complying with the instructions of a government authority.
If any of your personal data is shared with a third party, as described above, I will take steps to ensure that your personal data is handled safely, securely, and in accordance with your rights, my obligations, and the third party’s obligations under the law.
10. Accessing your personal data
If you want to know what personal data I have about you, you can ask me for details of that personal data and for a copy of it. This is known as a Subject Access Request.
All subject access requests should be made in writing. Please email me with “Subject Access request” in the email subject field.
There is not normally any charge for a subject access request, unless your request is ‘manifestly unfounded or excessive’, in which case I may charge an administrative fee.
I will aim to respond to your subject access request within one month of receiving it. If your request is more complex, more time may be required, up to a maximum of three months. I will keep you informed of my progress.
11. Contact information
To contact me about anything to do with your personal data and data protection, please email me at [email protected].
12. Updates to this privacy notice
I may amend or update this Privacy Notice from time to time. A revised Privacy Notice will be uploaded on My Website and you will be deemed to have accepted its terms on your first use of My Website following the revisions. I recommend that you check this page regularly.
Website terms of use
These Website Terms of Use, together with the documents referred to in them, set out the terms under which you may use the website at https://sadiehough.co.uk/ (My Website).
Last amended: 10 January 2025
1. Definitions and interpretation
In these Website Terms of Use, the following expressions have the following meanings:
“Content” means any and all text, images, audio, video, scripts, code, software, databases and any other form of information that appears on, or forms part of, My Website;
“Data Protection Legislation” means all applicable data protection and privacy legislation in force from time to time in the UK including the UK GDPR; the Data Protection Act 2018 (DPA 2018) (and regulations made under it); the Privacy and Electronic Communications Regulations 2003 (SI 2003/2426) as amended and all other legislation and regulatory requirements in force from time to time which apply to a party relating to the use of personal data (including the privacy of electronic communications);
“I” or “Me” means Sadie Hough, sole trader, of The Practice Rooms, 9-11 Lower Goat Lane, Norwich NR2 1EL as the owner and operator of My Website;
“Intellectual Property Rights” means:
any and all rights in any patents, trademarks, service marks, registered designs, applications (and rights to apply for any of those rights), trade, business and company names, internet domain names and email addresses, unregistered trademarks and service marks, copyrights, database rights, know-how, rights in designs, inventions and processes;
rights under licences, consents, orders, statutes or otherwise in relation to a right in paragraph (a);
rights of the same or similar effect or nature as or to those in paragraphs (a) and (b) which now or in the future may subsist in any part of the world; and
the right to sue for past infringements of any of the foregoing rights;
“You" or "your” means you, as a user of My Website.
2. Acceptance of terms
By accessing or using My Website, you agree to comply with these Website Terms of Use. If you do not agree to these terms, you should not use My Website.
3. Updates to terms
These Website Terms of Use may be revised from time to time without notice. Your continued use of My Website after any changes will constitute your acceptance of such changes.
4. Privacy notice and data protection
4.1. Your use of My Website is also governed by my Privacy Notice.
4.2. I will collect, use and process your personal data in accordance with my obligations under the Data Protection Legislation and my Privacy Notice.
5. Intellectual property
5.1. All Content on My Website, including but not limited to text, graphics, logos, images, and software, is my property (or the property of my licensors) and is protected by copyright and other intellectual property laws.
5.2. Save as set out in Clause 6.3, you may not use, reproduce, distribute, sell, sub-licence, store or create derivative works based on any Content from My Website without my prior written consent.
5.3. You may access, view and use My Website in a web browser, print pages from My Website and save pages for later offline viewing.
5.4. You must always acknowledge me (or my licensors, as appropriate) as the owner of the Content on My Website.
6. User conduct
6.1. You agree to use My Website for lawful purposes only and not to engage in any activity that could harm My Website, its users, or third parties.
6.2. Whilst I endeavour to keep My Website free from viruses and malware, you are responsible for protecting your hardware, software and other materials from viruses, malware and other internet security risks.
6.3. You may not:
use My Website for any illegal or unauthorised purpose;
post or transmit any content that is (or could be construed as) harmful, offensive, discriminatory or violates any applicable laws;
deliberately introduce any virus or malware, or attack My Website by means of a denial of service attack;
attempt to gain unauthorised access to My Website or its systems; or
link to My Website in a way which suggests any association between you and me or any endorsement by me, or in a way which might damage my reputation or take unfair advantage of it.
6.4. I reserve the right to suspend or terminate your access to My Website if you breach the terms of this Clause, or any other terms of these Website Terms of Use.
7. Links to third-party websites
My Website may contain links to third-party websites. I am not responsible for the content of these third-party websites, and shall not be liable in respect of any such content. I am not endorsing that content by linking to them. You should review the website terms and policies of any third-party websites you visit.
8. Disclaimers
8.1. I make no representations or warranties, express or implied, that My Website will meet your requirements, that it will not infringe the rights of third parties, that it will be compatible with all software or hardware, or that it will be secure.
8.2. I make no representations or warranties regarding the accuracy or completeness of the Content, or that the Content is up-to-date. I shall not be liable to you for any inaccuracy contained in the Content or for any reliance you may place on that Content.
9. Limitation of liability
To the fullest extent permitted by law, I shall not be liable for any direct, indirect, incidental, special, or consequential damages arising out of or in connection with your use of My Website. If you are a business owner, I shall not be liable for loss of profits, sales, business or revenue, loss of business opportunity, goodwill or reputation, loss of anticipated savings, business interruption or for any other indirect or consequential loss or damage.
10. Indemnification
You agree to indemnify and hold me, and my agents, harmless from any claims, liabilities, damages, and expenses (including legal fees) arising from your use of My Website or from your violation of these Website Terms of Use.
11. Governing law
These Website Terms of Use are governed by and construed in accordance with the laws of England and Wales. Any disputes arising from these terms shall be subject to the exclusive jurisdiction of the courts of England and Wales.
12. Contact information
If you have any questions or concerns about My Website or these Website Terms of Use, please email me at [email protected].